Module 1: Personal Branding For Success

1.1) Clarity

• Clarify your corporate values & branding identity
• How to congruent your corporate branding with your image projection
• Create your branding slogan base on heart branding methodology

1.2) Character

• Discover your strengths & attributes in life & work
• How to build a specific characteristic for your branding
• How to utilize your unique personality & imply it in your non-verbal communication
• How to create a winning attitude to attract prospect

1.3) Credibility

• How to enhance your credibility
• Analyzing your branding tools
• How to create a persuasive & convincing profile
• Create a powerful elevator pitch for your presentation

1.4) Connection

• Understand the power of networking
• How to attract the right network, people & relationships by creating positive energy
• Create positive relationships for business
• Ways to create your story & branding by press media
• How to build your brand through social media
• Social media & tools to connect & follow up
• Tips to enhance your brand using Facebook, Twitter & Blog

1.5) Charisma

• What are the elements that contribute to Charm?
• How to build a trustworthy image & manage it?
• How to enhance your energy with color?
• How to use non-verbal communications to make a lasting impression

Module 2: Product/ Service Branding

2.1) Segmentation

• Identifying the right target market
• Analyzing consumer behavior of segmented people
• Identifying customers need
• Segmentation for revenue growth

2.2) Marketing Channel

• Finding the right marketing channel
• Cost benefit analysis of marketing channel
• Multi-channel marketing
• Strategic decisions for marketing channels

2.3) Creating Strong Brand Image

• Brand association with strong brands
• Celebrity endorsement
• Quality concerned branding
• How to deliver clear message through branding
• Strategic decisions for popularizing logo/trademark
• Focusing on word of mouth

2.4) Brand Awareness

• Social media campaign
• Road show, event and activation
• Delivering the right message through awareness campaign
• Triggering customer needs
• Associating brand value with awareness campaign

2.5) Team Values

• Organizing team
• Aligning team members with brand value
• Corporate grooming
• Professionalism for creating better impact on customers
• Mentoring awareness campaign
• Positive attitudes of team members